SEO, AEO, GEO & AI search publication
Get Found in Google, ChatGPT, Gemini & AI Search
Independent news, analysis, experiments, guides, and tools for earning visibility in search engines and AI answers.
Read the latestBrowse the archive01Report what changedCurrent updates lead with the verified change.
02Keep sources visibleMaterial facts stay close to primary documentation.
03Show the limitsUncertainty and corrections remain part of the record.
04Give readers something usefulGuides, checklists, tools, tests, and practical examples.
Editor’s pick
One story worth your time
From the editor
Tools & WorkflowsChatGPT Work Can Sign Into Websites: What Publishers Should Measure
ChatGPT Work can help on some signed-in websites after the user enters credentials. Publishers should distinguish crawler, public fetch, signed-in session, and webhook traffic.
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Latest from SearchEngineAnswer
What changed—and what to check next
The newest reporting, analysis, guides, and research from the publication.
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Google Now Unescapes JSON-LD Once: Find Double-Escaped Schema
Google now applies one HTML-unescape pass while extracting JSON-LD. Audit templates for double-escaped values and fix the serializer rather than individual pages.
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Google AI Mode Adds Link Carousels for Developing Topics
Google AI Mode can now show link carousels for developing topics. A 24-, 48-, and 72-hour ledger helps publishers separate inclusion, source movement, and visits.
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Google AI Overviews Can Expand Before You Scroll: Measure the Lost Viewport
Some Google AI Overviews can expand automatically before a user scrolls. Measure the pixel displacement and first-organic visibility instead of relying on rank position alone.
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Google’s New /goto SERP Links: What Changed—and What Did Not
Google is routing some result clicks through opaque /goto URLs. The change affects the clickable SERP link layer, not publishers’ canonical or indexed URLs.
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Dreambeans Is Not Google Discover: A Publisher’s Guide to Google’s Personalized Feeds
Dreambeans, Discover, Preferred Sources, and Google News audio use different inputs and offer different publisher opportunities. Here is the current product boundary.
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Category Entry Points for AI Search: Why Buyer Situations May Beat Topic-Only Content
Semrush reports gains from buyer-situation content. We audit the vendor case study and provide a frozen-prompt replication protocol for citations, mentions, recommendations, and referrals.
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SEO
Crawling, content, and measurement
Reporting and practical analysis for technical, on-page, content, and publishing decisions.
Visit the SEO desk →AEO & GEO
Answers, citations, and AI visibility
Answer Engine Optimization, Generative Engine Optimization, retrieval, entity clarity, and source selection.
Visit the AEO & AI Search desk →Research & experiments
Tests, methods, and evidence
Original protocols, observations, datasets, and the boundaries on what they establish.
Visit the Research desk →Tools & analytics
Measure visibility and act on it
Answer-engine tools, AI-search analytics, APIs, repeatable checks, and implementation workflows.
Visit Tools & Workflows →Guides, checklists, and tools
Put the answer to work
The Evidence-Led SEO Publishing Guide
Plan, source, write, review, publish, and maintain accountable content.
Read the guide → Interactive checklistTechnical SEO Pre-Publish Checklist
Complete the launch-critical checks and save progress in your browser.
Open the checklist → Free browser toolSERP Snippet Preview
Draft and review a title, description, and display URL before publishing.
Use the tool →
Written and edited by
Abdessalam Alaoui
An independent SEO and AI-search publisher covering platform changes, technical implementation, evidence standards, and practical publishing work.
Author profile and latest storiesHow this publication works
Sources before certainty.
Material facts are checked against primary documentation, uncertainty stays visible, AI assistance receives human review, and meaningful corrections remain part of the record.
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